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	<title>Beth Morgan's Blog O' Marketing</title>
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	<link>http://bethmorgan.wordpress.com</link>
	<description>Search marketing, email, online marketing, and other fascinating topics</description>
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		<title>Beth Morgan's Blog O' Marketing</title>
		<link>http://bethmorgan.wordpress.com</link>
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		<title>Creating a Week Label in Excel</title>
		<link>http://bethmorgan.wordpress.com/2011/11/15/creating-a-week-label-in-excel/</link>
		<comments>http://bethmorgan.wordpress.com/2011/11/15/creating-a-week-label-in-excel/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 14:32:59 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Data Crunching]]></category>
		<category><![CDATA[Frivolous]]></category>
		<category><![CDATA[This one's for the Excel geeks]]></category>
		<category><![CDATA[what I consider a fun way to spend a weekend]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=54</guid>
		<description><![CDATA[I just love Excel.  I remember when I was introduced to pivot tables—it was like the clouds of data ignorance had parted to reveal golden-robed angels singing of cross-tabbed insights.  And I wasn’t even drunk!  Except on the beauty of Excel, of course. Just recently I was looking at some daily performance data, and I &#8230; <a href="http://bethmorgan.wordpress.com/2011/11/15/creating-a-week-label-in-excel/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=54&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2011/11/15/creating-a-week-label-in-excel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<title>Who Will Be The Next Google?</title>
		<link>http://bethmorgan.wordpress.com/2011/01/04/who-will-be-the-next-google/</link>
		<comments>http://bethmorgan.wordpress.com/2011/01/04/who-will-be-the-next-google/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 02:24:03 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=49</guid>
		<description><![CDATA[You know, sometimes my own powers of prediction are truly amazing.  Back in 1998, for example, I thought, “Why would you want to work at a search engine?  They are so boring.  Email, that’s where the excitement is!”  It’s that kind of effortless market acumen that’s kept my family in ramen and envy through the &#8230; <a href="http://bethmorgan.wordpress.com/2011/01/04/who-will-be-the-next-google/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=49&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2011/01/04/who-will-be-the-next-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<title>People Are Funny Things</title>
		<link>http://bethmorgan.wordpress.com/2010/05/25/people-are-funny-things/</link>
		<comments>http://bethmorgan.wordpress.com/2010/05/25/people-are-funny-things/#comments</comments>
		<pubDate>Tue, 25 May 2010 16:41:23 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Being Beth Morgan]]></category>
		<category><![CDATA[beth morgan]]></category>
		<category><![CDATA[misguided MILF fans]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=43</guid>
		<description><![CDATA[My blog, of course, reaches a pretty wide audience, numbering some days all the way into the very lowest reaches of the double digits.  With that broad of a readership of course I keep my eye on the stats so I can make sure I&#8217;m serving people well and providing them the information they want.  &#8230; <a href="http://bethmorgan.wordpress.com/2010/05/25/people-are-funny-things/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=43&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2010/05/25/people-are-funny-things/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<title>You Know Who Loves Google&#8217;s Ad Buy? eHow.</title>
		<link>http://bethmorgan.wordpress.com/2010/02/09/google-ad-buy-ehow/</link>
		<comments>http://bethmorgan.wordpress.com/2010/02/09/google-ad-buy-ehow/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 14:26:08 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Super Bowl Ads]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=29</guid>
		<description><![CDATA[Oh my gosh.  I can&#8217;t believe I haven&#8217;t posted in so long.  The hangnail situation from last time?  Well, it got even more out of hand and it&#8217;s really been taking all my time.  The good news is I have some new people in place and things are looking really squared away now&#8211; nice trim &#8230; <a href="http://bethmorgan.wordpress.com/2010/02/09/google-ad-buy-ehow/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=29&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2010/02/09/google-ad-buy-ehow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<media:content url="http://bethmorgan.files.wordpress.com/2010/02/crib.jpg?w=300" medium="image">
			<media:title type="html">howtoassembleacrib</media:title>
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		<title>Powerset: Worthy Of The Hype?</title>
		<link>http://bethmorgan.wordpress.com/2008/05/14/powerset-worthy-of-the-hype/</link>
		<comments>http://bethmorgan.wordpress.com/2008/05/14/powerset-worthy-of-the-hype/#comments</comments>
		<pubDate>Wed, 14 May 2008 19:08:29 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Powerset]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=26</guid>
		<description><![CDATA[Whew, I haven&#8217;t posted in months.  Sorry, I was doing my nails, and I had a tricky hangnail situation so it just took ages. So, Google.  You&#8217;ve heard of them, right?  Apparently they make a dollar or two here and there by selling ads alongside search results.  And anything that makes a dollar or two &#8230; <a href="http://bethmorgan.wordpress.com/2008/05/14/powerset-worthy-of-the-hype/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=26&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2008/05/14/powerset-worthy-of-the-hype/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<item>
		<title>Google + Performics = Conflict Of Interest</title>
		<link>http://bethmorgan.wordpress.com/2008/03/17/google-performics-conflict-of-interest/</link>
		<comments>http://bethmorgan.wordpress.com/2008/03/17/google-performics-conflict-of-interest/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 01:39:16 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=25</guid>
		<description><![CDATA[Tech Crunch notes in this story about Google&#8217;s acquisition of DoubleClick that &#8220;many have missed one part of the deal that may raise eyebrows: Google now owns SEO firm Performics.&#8221; Welp, as an employee of another firm that offers SEO and SEM services, I can say we sure didn&#8217;t miss that element. I&#8217;ve already felt &#8230; <a href="http://bethmorgan.wordpress.com/2008/03/17/google-performics-conflict-of-interest/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=25&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2008/03/17/google-performics-conflict-of-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<item>
		<title>Microsoft To Shun Last-Click Attribution.  Searching Public To Shun Microsoft.</title>
		<link>http://bethmorgan.wordpress.com/2008/02/25/microsoft-to-shun-last-click-attribution-searching-public-to-shun-microsoft/</link>
		<comments>http://bethmorgan.wordpress.com/2008/02/25/microsoft-to-shun-last-click-attribution-searching-public-to-shun-microsoft/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 22:24:01 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[MSN]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=24</guid>
		<description><![CDATA[Microsoft, oh Microsoft. So full of clever search marketing ideas you are. Your keyword research tools are actually much richer than others on the market. And your newly announced idea to distribute conversion to all the clicks that contributed (search and not)&#8211; we likey, we likey. Now if only you had the volume to make &#8230; <a href="http://bethmorgan.wordpress.com/2008/02/25/microsoft-to-shun-last-click-attribution-searching-public-to-shun-microsoft/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=24&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2008/02/25/microsoft-to-shun-last-click-attribution-searching-public-to-shun-microsoft/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/5cd22ee897a42138d10529aa4991a527?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Beth</media:title>
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		<item>
		<title>iPhone Changes The Mobile Search Conversation</title>
		<link>http://bethmorgan.wordpress.com/2008/02/20/iphone-changes-the-mobile-search-conversation/</link>
		<comments>http://bethmorgan.wordpress.com/2008/02/20/iphone-changes-the-mobile-search-conversation/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 01:16:58 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=23</guid>
		<description><![CDATA[Two recent related stories point to the continued flux in the mobile search market: 1. To the surprise of no one who has paid the least attention to the hype, the iPhone has increased its share of the US smartphone market quite rapidly for such a new entrant into the market. It is now the &#8230; <a href="http://bethmorgan.wordpress.com/2008/02/20/iphone-changes-the-mobile-search-conversation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=23&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2008/02/20/iphone-changes-the-mobile-search-conversation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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		<title>Yahoo Users Tend To Spend Less: No Kidding!</title>
		<link>http://bethmorgan.wordpress.com/2008/02/19/yahoo-users-tend-to-spend-less-no-kidding/</link>
		<comments>http://bethmorgan.wordpress.com/2008/02/19/yahoo-users-tend-to-spend-less-no-kidding/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 22:59:28 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=22</guid>
		<description><![CDATA[A study released last Friday by Hitwise is causing lots of discussion: graphing search engine use against some of their demographic data, they assert that people who use Yahoo tend to buy less stuff online. To which anyone working in search replies, no duh!  Client after client, our data shows that while impressions and even &#8230; <a href="http://bethmorgan.wordpress.com/2008/02/19/yahoo-users-tend-to-spend-less-no-kidding/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=22&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bethmorgan.wordpress.com/2008/02/19/yahoo-users-tend-to-spend-less-no-kidding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Beth</media:title>
		</media:content>

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		<title>Beth, You Naughty Thing</title>
		<link>http://bethmorgan.wordpress.com/2008/02/19/beth-you-naughty-thing/</link>
		<comments>http://bethmorgan.wordpress.com/2008/02/19/beth-you-naughty-thing/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 21:57:15 +0000</pubDate>
		<dc:creator>Beth Morgan</dc:creator>
				<category><![CDATA[Being Beth Morgan]]></category>
		<category><![CDATA[Frivolous]]></category>
		<category><![CDATA[beth morgan]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://bethmorgan.wordpress.com/?p=21</guid>
		<description><![CDATA[Well. A sudden new entrant is taking the Beth Morgan scene by storm. Although Beth Morgan news tends to be dominated by cricket Beth Morgan, the chatter these days is about a very, very naughty Beth Morgan in Australia who approved controversial real estate developments in exchange for sex and cash. Beth! That is shocking! &#8230; <a href="http://bethmorgan.wordpress.com/2008/02/19/beth-you-naughty-thing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bethmorgan.wordpress.com&amp;blog=2279297&amp;post=21&amp;subd=bethmorgan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Beth</media:title>
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