Comments on: Remember When We All Used Yahoo? http://bethmorgan.wordpress.com/2008/01/15/remember-when-we-all-used-yahoo/ Search marketing, email, online marketing, and other fascinating topics Wed, 14 May 2008 20:26:31 +0000 http://wordpress.com/ hourly 1 By: Beth Morgan http://bethmorgan.wordpress.com/2008/01/15/remember-when-we-all-used-yahoo/#comment-13 Beth Morgan Tue, 15 Jan 2008 20:14:09 +0000 http://bethmorgan.wordpress.com/2008/01/15/remember-when-we-all-used-yahoo/#comment-13 Oh, hello Chase. What's up? Hard to see, the mobile future is. So much seems to depend on what kind of interfaces people end up with-- the iPhone offers a much more computer-like interface plus touch navigation (more mouse-like) vs. the cramped screen and keyed navigation of other current smartphones. It's hard to believe the market won't trend more toward the iPhone solution, but until that's more settled mobile search behavior is still in flux. Hence my other post about how Yahoo might actually get a little share back by owning mobile... http://bethmorgan.wordpress.com/2008/01/07/mobile-is-where-yahoo-can-stake-its-ground/ Oh, hello Chase. What’s up?

Hard to see, the mobile future is. So much seems to depend on what kind of interfaces people end up with– the iPhone offers a much more computer-like interface plus touch navigation (more mouse-like) vs. the cramped screen and keyed navigation of other current smartphones. It’s hard to believe the market won’t trend more toward the iPhone solution, but until that’s more settled mobile search behavior is still in flux. Hence my other post about how Yahoo might actually get a little share back by owning mobile…

http://bethmorgan.wordpress.com/2008/01/07/mobile-is-where-yahoo-can-stake-its-ground/

]]> By: Chase Granberry http://bethmorgan.wordpress.com/2008/01/15/remember-when-we-all-used-yahoo/#comment-12 Chase Granberry Tue, 15 Jan 2008 17:16:48 +0000 http://bethmorgan.wordpress.com/2008/01/15/remember-when-we-all-used-yahoo/#comment-12 Exactly Beth, they realized the importance of the "second click" which John Battelle characterizes here ... http://battellemedia.com/archives/004151.php. The web starts with search these days, but people are beginning to see destination sites continuously rank high Google under numerous keyterms. Owning sites like those and owning the "second click" is where it's at. Think about though, how important this concept is on a mobile platform, where people typically only delve three clicks in. Exactly Beth, they realized the importance of the “second click” which John Battelle characterizes here … http://battellemedia.com/archives/004151.php.

The web starts with search these days, but people are beginning to see destination sites continuously rank high Google under numerous keyterms. Owning sites like those and owning the “second click” is where it’s at.

Think about though, how important this concept is on a mobile platform, where people typically only delve three clicks in.

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